Saturday, 5 July 2014

Turn those selfies into cash

Mobilizr helps brands pay customers for every like, share and comment.

 

 

The Nigerian start-up is a platform for brands to pay consumers for posting pictures of themselves with a specific product. At 3 cents per like, could be easy to make it rich

 "If I had a nickel for every selfie I saw in my Facebook newsfeed, I would be a pretty rich girl". And with Nigerian startup Mobilizr, those selfies could start working for their photographers, if the selfie depicts someone with a specific brand.

Ever realized when you’re watching talent reality shows how the judges are ONLY drinking out of Coca-Cola cups?  Have you ever had the experience of going to a launch party for a new company and their way of promoting their brand was by having you (the guests) upload pictures on instagram hashtagging their brand name? Allow me to make this a little more simple; Imagine if we lived in a world in which someone was willing to get you paid for the likes on your Facebook and instagram photos, and for the retweets you get on twitter…think about it. Cool, right? Then let’s introduce you to Mobilizr.

Mobilizr is a social platform that connects brands with users who can contribute to brand campaigns by posting brand-related content on the different social networks and in return, gets these “brand ambassadors” paid for good engagement!


Mobilizr launched its mobile app in beta in early May and plans to officially launch at the end of this month. The app allows brands to reward loyal customers for posting pictures of themselves with their brands on social media. This sort of advertising could turn the whole business on its head, as leveraging paying consumers who already use these products is much cheaper than launching expensive campaigns with models or celebrities.
For example, with Mobilizr, a brand could ask its supporters to post a picture of them with their product on Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Instagram or Google+ and the supporter would then earn money for every like, share, or comment. Users are paid 3 cents per engagement on their posts through PayPal, or Mobile TopUp which can really add up for all those #socialmediagurus.

To mark their exciting launch, Mobilizr is hosting a competition in search of the most engaging campaign ideas and our top three will earn a sponsorship of 10,000 engagements! Think your brand has what it takes? Check them out at mobilizr to sign up and take part in the challenge!

The app IS available via Apple store and Google play.

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